"Ao Vivo Music" Space Project
The "Espaço Ao Vivo Music" project at Praça Victor Civita brought special musical acts from the Ao Vivo Music venue to the public square's stage for an intimate musical experience. Every Friday at 1 PM, with free admission.
Over two years (2009–2010), the project featured major names from Brazilian and international music, democratizing access to quality music in a public space. The project was funded through Brazil's Lei de Incentivo à Cultura (Culture Incentive Law / Ministry of Culture / Federal Government).
2009 — Year 01
In 2009, the project brought to the square's stage special acts such as:
- Chico Pinheiro
- Trio Corrente
- Leila Pinheiro
- Raul Mascarenhas with Mariana & Fafá de Belém
- Guinga
- Hamilton de Holanda
- Joyce
- Monica Salmaso
- Zimbo Trio with Jair Rodrigues & Fabiana Cozza
Sponsors: Novelis · Lei de Incentivo à Cultura · Ministry of Culture · Federal Government of Brazil
2010 — Year 02
In 2010, the project was renewed, bringing to the square's stage:
- Leo Amuedo with Ivan Lins
- Raul Mascarenhas with Mariana & Fafá de Belém
- Trio Corrente with Leny Andrade & Anthony Wilson (Diana Krall's guitarist)
- Thiago Espírito Santo with Toquinho
Sponsors: Hitachi Data Systems · Lei de Incentivo à Cultura · Ministry of Culture · Federal Government of Brazil
Instrumental Tuesdays
The "Terças Instrumentais" (Instrumental Tuesdays) project at Ao Vivo Music consisted of a series of free instrumental music shows every Tuesday throughout 2010. Major names in Brazilian and international instrumental music took turns on stage with shows always open to the public free of charge.
Sponsors: Santil / TAESA · Lei de Incentivo à Cultura · Ministry of Culture · Federal Government of Brazil
About Ao Vivo Music
The best in live music and gourmet dining in an intimate setting. Located at Rua Inhambu, 229, Moema, São Paulo.
- 35,000+ guests served per year
- 500+ musical shows per year
- 20+ international acts per year
- 350+ different acts per year
- 50+ stand-up comedy shows per year
- 14,000 clients on the mailing list
Featured in Veja SP, Caras, Playboy, Nova, Guia do Estado de São Paulo, Guia JT, and more.
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