Free Instrumental Tuesdays
About the Project
The "Terças Instrumentais" (Instrumental Tuesdays) project at Ao Vivo Music consisted of a series of free instrumental music shows every Tuesday throughout 2010.
Major names in Brazilian and international instrumental music took turns on stage with shows always open to the public free of charge. The project was an initiative to democratize access to high-quality instrumental music, offering São Paulo's public a weekly, year-round cultural program.
Funded through Brazil's Lei de Incentivo à Cultura (Culture Incentive Law / Ministry of Culture / Federal Government), the project was sponsored by Santil / TAESA with general coordination by Fenix Projetos.
The Venue — Ao Vivo Music
The best in live music and gourmet dining in an intimate setting. Located at Rua Inhambu, 229, Moema, São Paulo.
- 35,000+ guests served per year
- 500+ musical shows per year
- 20+ international acts per year
- 350+ different acts per year
- 50+ stand-up comedy shows per year
- 14,000 clients on the mailing list
Featured in Veja SP, Caras, Playboy, Nova, Guia do Estado de São Paulo, Guia JT, and more.
Production & Sponsorship
General Coordination: Fenix Projetos
Sponsor: Santil / TAESA
Funded by: Lei de Incentivo à Cultura · Ministry of Culture · Federal Government of Brazil
Venue: Ao Vivo Music — Rua Inhambu, 229, Moema, São Paulo
Gallery
